RECLAIMING WONDER IN AMERICAN ENTERPRISE
“I Wonder If…” Three simple words. That’s where every breakthrough starts. Wonder is our discovery emotion. It’s a spark—a bold refusal to accept the ordinary. It’s the motivation that took us to the moon. It’s why we have microchips, Hollywood, and Hip Hop. But today, America’s losing its wonder. Eighty percent of executives say they can’t innovate fast enough. Without wonder, creativity flatlines, innovation withers, and progress crawls. Creativity America's thought-leading pioneers are out to change that. We’re putting wonder back to work in business innovation—not as a lofty idea, but as a measurable, actionable force shaping the future. As technology grows, creativity is currency—and America needs more of it.
Our goal is bold, but so are we: Increase America’s Creative Brain Capital™ by 25% in the next decade.→ Discover more at CreativityAmerica.com
BACKGROUND
From 2022 to 2024, I traveled America (and a few places beyond), meeting hundreds of artists, entrepreneurs, innovators, and corporate leaders. From Appalachia to South Florida—from Silicon Valley to Washington, DC—I had one burning question: What’s holding your organization’s creativity back?
I found that everyone struggled with three core questions:
Where should we take action?
How will we know our actions are wise?
What will keep us strong when the unexpected inevitably happens?
Wondervation® is the answer.
The six-step Wondervation process.
W – Work Like Artists
O – Observe Like Researchers
N – Navigate Like Entrepreneurs
D – Dazzle Like Nature
E – Embrace Mystery Like Humans
R – Radiate Like Stardust
Ready to start creating something WONDER-FULL together?